With RFID Journal LIVE! 2025 almost here, we are spotlighting vendors who will be exhibiting on the expo hall floor this year.
Optimum Retailing (OR) delivers a powerful, AI-driven platform designed to elevate in-store performance for brick-and-mortar retailers. By providing the only solution that combines tools like dynamic, store-specific planograms with RFID-enabled compliance and product tracking, OR helps brands ensure the right products are displayed in the right place, every day in every store. The platform simplifies everything from inventory visibility to merchandising execution, allowing retailers to proactively respond in real time to what’s actually happening in each store.
Sam Vise, Optimum Retailing’s CEO, discussed with us trends in the industry the company sees, biggest growth opportunities and why they are attending RFID Journal LIVE! 2025.
RFIDJournal.com: What does Optimum Retailing offer to companies in the RFID space?
Sam Vise: With OR’s proprietary real-time compliance monitoring tool, HQ teams have full visibility into visual merchandising execution in the moment across each store location, reducing the need for manual checks. Store teams are instantly alerted when adjustments are needed, eliminating guesswork and ensuring flawless execution across all locations. This immediate insight empowers HQ teams to take corrective action early, and ensures consistency and brand integrity across every store, before execution gaps can disrupt the customer experience or impact sales.
Another unique differentiator in OR’s platform is the ability to pair that same real-time, store-specific intelligence with advanced loss prevention insights. By combining RFID data with a detailed understanding of each store’s fixture layout, OR helps retailers uncover not just where shrinkage is occurring, but why. While other solutions may detect loss at a general zone level, OR ties shrink patterns to the exact fixture and surrounding store conditions that may be influencing product loss. These deeper insights help retailers make smarter merchandising decisions to proactively reduce shrinkage and better protect valuable merchandise based on each store’s unique layout.
RFIDJournal.com: What are Optimum Retailing’s current strategic priorities?
Vise: Right now, our biggest focus is helping retailers optimize their brick-and-mortar stores by making them smarter and more responsive to the evolving retail landscape. As our customers continue to see strong results from our AI-powered and RFID solutions, we’re doubling down on these technologies to further automate historically manual and time-consuming tasks like planogramming, compliance checks, and store-specific merchandising.
Additionally, we’re leaning into fashion and apparel. This is a space where retailers face constant pressure to manage short product lifecycles, unpredictable demand, and store-to-store assortment variability—all while maintaining consistent visual standards and delivering personalized in-store experiences. These challenges are compounded by frequent inventory fluctuations and the need to react quickly to fast-moving trends. Our platform was built to handle several of these core challenges apparel retailers are navigating, and is why we’re continuing to prioritize this market in the year ahead.
RFIDJournal.com: Where do you see the biggest opportunities for growth?
Vise: In the current retail environment, there’s a huge opportunity to help retailers move from reactive to proactive operations, which is becoming a need instead of a nice to have in the current economic climate. With the right data and automation, stores can leverage technology like AI and RFID to anticipate issues before they impact the customer experience or bottom line—whether that’s an empty shelf, a missing sign, or a product out of place. With a lot of unknowns in the retail environment, retailers are being forced to make major decisions in their supply chain operations, inventory management, and merchandise planning, but those that have taken proactive measures are more equipped to handle these challenges. Similar to what we saw during COVID-19, retailers will put a bigger emphasis on store planning, resource allocation, and minimizing waste to prepare for unknowns in the market.
RFIDJournal.com: What are some of the key industry trends you believe will have a significant impact in the coming years?
Vise: One of the biggest trends I see gaining momentum is the shift toward store-specific execution in brick-and-mortar retail. For years, retailers have operated with one-size-fits-all strategies, but that approach just doesn’t cut it anymore, especially in sectors like fashion and telecommunications where assortments, fixtures, and shopper behaviors vary widely by location. AI and RFID are making it possible to tailor everything from planograms to product placement in a way that’s scalable and feasible at the store level.
Another major trend is the increasing focus on operational efficiency through automation. Retailers are being asked to do more with less, and tools that can reduce manual work without sacrificing execution are going to be game-changers.
RFIDJournal.com: Why is Optimum Retailing attending RFID Journal LIVE! 2025 and what are you most looking forward to?
Vise: I’m attending to connect with other forward-thinking leaders and companies excited about the future of RFID and specifically how it’s being used to transform retail. We’re here because we believe RFID is no longer just about tracking inventory—it’s becoming a critical part of how retailers manage execution, compliance, and the in-store experience in real time.
I’m especially looking forward to connecting with retailers that are ready to learn about RFID in retail and how it can be used to scale their business. There’s a growing understanding that when paired with the right software, RFID can deliver a level of store intelligence we’ve never had before. I’m excited to share how we’re bringing that vision to life, and just as eager to learn from others who are equally passionate about RFID in retail.
This is a great opportunity to see how the technology is being applied in new, creative ways across retail – and how its momentum is transforming the industry in real time.
Optimum Retailing officials will be located at Booth 219 at RFID Journal LIVE! 2025, the leading source of news and in-depth information regarding radio frequency identification (RFID) and other Internet of Things (IoT) technologies.