- Qualcomm and Google will leverage Snapdragon Digital Chassis and Google’s in-vehicle technologies to produce a standardized reference framework for development of generative AI-enabled digital cockpits and software-defined vehicles (SDV).
- Qualcomm to lead go-to-market efforts for scaling and customization of joint solution with the broader automotive ecosystem.
Two of the biggest technology companies in the world are partnering with an eye towards advancing digital transformation in automotive
Qualcomm Technologies and Google have entered into a multi-year technology collaboration that will leverage complementary technologies from the Snapdragon Digital Chassis, Android Automotive OS and Google Cloud to produce a new standardized reference platform for the development of cockpit solutions using generative artificial intelligence (Gen AI).
The solution will use Google AI to create Gen AI-enabled in-car experiences like intuitive voice assistants, immersive map experiences, and real-time updates to anticipate driver needs.
Qualcomm, Google Collaboration
Nakul Duggal, group general manager, automotive, industrial and cloud, Qualcomm Technologies, Inc., stated the collaboration will drive innovation and develop cutting-edge, Gen AI-enabled solutions.
“[This} is a significant milestone in unlocking new possibilities for automakers and Tier-1 suppliers while empowering the industry to create safe and digitally advanced experiences,” said Duggal in a press statement with the announcement.
“We look forward to extending our work with Google to further advance automotive innovation and lead the go-to-market efforts leveraging our ecosystem of partners to enable a seamless development experience for our customers.”
Snapdragon Centered
The plan from the tech giants is to use Snapdragon heterogeneous edge AI system-on-chips (SoCs) and Qualcomm AI Hub, which simplifies deploying AI models for vision, audio and speech applications to the cockpit.
Key elements of the technology collaboration include a Gen AI-enabled Digital Cockpit Development Framework. This would provide an upgradeable, automotive-grade framework designed offering a cutting-edge digital cockpit experiences that can be enhanced in real-time.
Pre-integrated Android Automotive Operating System (AAOS) software and services will enable customizable and responsive voice user interfaces and real-time driver updates using Google generative AI leveraging edge optimizations through Snapdragon SoCs .
Google View
Additional, it will present an unified framework for SDV development with vehicle-to-cloud infrastructure based on foundational technologies from both companies. Officials note this enables Google Cloud hosted automotive software development to be optimized for Snapdragon platforms, increasing developer productivity while reducing time to market for AAOS platform and services.
Patrick Brady, VP, engineering, Google, opined that “the automotive industry is on the cusp of major transformation enabled by advancements in generative AI, automated driving solutions, and the ability to update software features throughout the platform’s lifecycle.”
“We look forward to extending our longstanding relationship with Qualcomm Technologies with this strategic collaboration to continue developing innovative solutions for software defined vehicles, and to showcase the power of co-innovation in propelling the future of transportation.”