Nov 16, 2020On Nov. 3, 2020, RFID Journal presented the webinar "Unlock RFID's Full Potential in Retail," sponsored by Murata ID Solutions. From supply chain visibility to visual merchandising, this online event discussed the applications and advantages of RFID in manufacturing, in distribution and at the store level. With experience in operations and supply chain management, Murata offers RFID systems designed to provide visibility and improve manufacturing and logistics operations for retailers.
The webinar's speaker, Murata CEO Francesco Fantoni Guerci, explained how technologies and business-intelligence tools can turn important RFID data into valuable assets, providing a competitive advantage at every step of a product's life cycle, as well as how to leverage RFID investments. He has led the company since its startup phase and is primarily focused on developing new business solutions and strategic relationships with channel partners.
Francesco Fantoni Guerci
Murata demonstrated how high-end fashion retailers are deploying its solutions at the manufacturing and distribution levels, along with the outcomes and benefits. At stores, it applies RFID to inventory counts, back room replenishment and visual merchandising. One retailer uses Murata's technology to gain visibility into how well its merchandise performs at specific display locations. The company, launched in 2005, spun off from the University of Parma and has been part of Murata Group since 2017.
An archived recording of the presentation is now available to view on demand, and a PDF of the slides used has been created. The presenters own the copyright to these materials, which are being offered for viewers' personal reference and should not be reused without permission. Please note that you must be a Registered or Premium Member of RFID Journal, as you will be prompted to enter your e-mail address and password before viewing the recording. (Registration is free.)
The next RFID Journal webinar will be "Why Item-Level RFID Is the Key to BOPIS 2.0," which will be held on Nov. 17. For more information regarding this and other upcoming webinars, virtual events and face-to-face evens, visit RFID Journal's events page.
