io.tt Becomes Official GS1 Partner
io.tt has entered into a partnership this week with GS1 UK and GS1 US, working together with brand owners, retailers and the wider supply chain, to make the transition to accepting QR codes powered by GS1 at the point-of-sale (POS)—referred to as Sunrise 2027.
Officials at io.tt believe the partnership will allow brands to use the switch to tell dynamic brand stories and open a new media channel that they own themselves—one that can engage consumers with unique experiences, collect first party data through consumer interaction, and ensure regulatory compliance across a brand owner’s portfolio. To ensure this future reality for its clients, io.tt has verified its capabilities as a GS1 UK and GS1 US-compliant platform.
“We’ve intentionally been a little late to the party, observing very closely from the sidelines while we got our clients…actually ready to scale across their businesses to meaningfully embrace these exciting new changes to the mighty QR Code,” said Cameron Worth, CEO and founder of io.tt. “Our platform generates billions of QR codes for brand packaging annually, and we expect to reach one trillion IDs under management in 2025. This means we take this partnership very seriously as we believe wholeheartedly in the potential opportunities QR codes powered by GS1 will drive going forward.”
Worth noted the company already works with brands including Walgreens Boots Alliance, Estée Lauder Companies and PepsiCo supporting connected experiences such as driving Digital Product Passport (DPP) compliance, using NFC tags to authenticate products, and creating product support experiences to drive usage.
Globally, GS1 aims to ensure a comprehensive rollout by 2027. To prepare, retailers need to ensure their POS systems are equipped with scanners capable of reading both traditional barcodes and QR codes powered by GS1. The shift has already begun with the new technology being tested in 48 countries across the world, representing 88 percent of the world’s GDP. Brand owners and retailers including Barilla, L’Oreal, Nestle, P&G, Yili, Alibaba and Lidl signed up to support the switch earlier this year, recognizing the multiple benefits for both supply chain and consumer that can be achieved through the switch.
“The global transition to 2D QR codes powered by GS1 represents a once-in-a-generation opportunity to revolutionize how businesses operate, connect with consumers, and meet the constantly evolving demands of a digital-first world,” said Anne Godfrey, CEO of GS1 UK said. “This partnership with io.tt is a significant step forward in helping brands leverage the power of GS1 standards to deliver richer product information, ensure compliance, and create more meaningful consumer experiences.”
PervasID Raises over $4M in Fundraising Round
PervasID, a UK-based company which specializes in RFID, recently finished a fundraising round that netted them $4.12 million.
The round was led by Parkwalk Advisors, with participation from Finance Durham Fund and NPIF II Maven Equity Finance.
The company intends to use the funds to expand its customer base following increasing demand from large customers in retail and aerospace and enhance its software product offering in data analytics to complement its hardware solutions.
Led by CEO Peter Oram, PervasID is a technology company that designs and supplies passive RFID fixed reader systems for automating inventory tracking, stock taking and asset management processes. Their patented products enable organizations across a wide range of markets to streamline processes by providing visibility into goods, assets and people. It is now working with global retailers and businesses within the aerospace, health and manufacturing sectors to deliver real time inventory location tracking across multi-country infrastructures.
Raltron Releases New Series of Antennas
Raltron Electronics, a leading global manufacturer of frequency management components, audio components, and antenna solutions, is offering a new RDM Series of MIMO antennas. Designed for a wide range of applications including industrial IoT, transportation, and communication systems, these antennas meet the increasing demand for multi-frequency solutions that offer enhanced performance, efficiency, and durability in challenging environments.
The RDM Series MIMO antennas support a wide range of frequencies from 690 MHz to 5.85 GHz, including LTE, Wi-Fi, GPS, GNSS, LoRa and more. The series includes antennas with IP67 waterproof ratings, and MineProx proximity detection system for use in underground mines.
The RDM Series antennas features increased data capacity by enabling the transmission of multiple independent data streams simultaneously over the same frequency channel, gaining attention for its ability to provide multiple frequency allocations in a single radome.
“Our new RDM Series MIMO antennas are well-suited for applications that require high performance in rugged conditions,” said Lawson Williams, antenna product manager at Raltron. “Raltron antenna optimization services are tailored to the customer’s application, which improves overall efficiency, reduces noise, and maximizes performance,” said Williams. “We work closely with our clients to ensure the antennas we deliver are perfectly suited to their systems.”