Retail/CPG: G&P Net Uses RFID to Protect Its Brand and Improve Logistics Management

Published: February 28, 2013

Garment manufacturer G&P Net is employing RFID at its four distribution centers in Italy to control distribution and combat gray-market sales, which tarnishes the image of a product and costs the manufacturer millions of euros in reduced product value and legal fees. Learn how G&P Net uses RFID to optimize logistics processes, to protect its trademark and track a specific item’s shipment route, enabling it to track which retailer received each item.

Speakers:

Otello Azzali, Vice President, Aton SpA
Luca Isidori, ICT Manager, G&P Net