Breakthroughs in Smart Packaging: Revolutionizing the Link Between Manufacturers and Consumers

By Mark Roberti

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Automating supply chains is an accepted business practice and leads to improved operational efficiency and higher profitability. Internet of Packaging (IoP) technologies, such as RFID, barcodes, QR codes, and digital printing, have already been understood and adopted, and are beginning to emerge with new competitive market advantages. Inventory control, authenticity, security and the customer experience, are just part of what the Internet of Packaging has already begun to provide. Learn how the use of IoP can provide information about a particular product that a consumer needs to know before purchasing it, enhance the customer relationship and reveal data about a wide variety of concerns. Hear how the technology is being used to offer product authenticity, sustainability and powerful consumer experiences, in addition to measurable ROI.

Speaker: Edson Perin Editor  RFID Journal Brazil and IoP Journal Brazil