RFID Journal LIVE! 2024: Innovation in Smart Retail Sessions

Published: March 21, 2024

The intersection of Radio Frequency Identification (RFID) with Artificial Intelligence (AI) and Machine Learning (ML) introduces new possibilities for data analysis, automation, and decision-making.

Smart Retail is undergoing an accelerated pace of innovation. Smart Retail sessions at RFID Journal LIVE!, the company’s annual conference and exhibition being held at the MGM Grand in Las Vegas, NV from April 9-11, will feature many different benefits from personalized shopping journeys to real-time inventory intelligence, the future of retail takes shape before your eyes.

Below is the schedule for the Innovation in Smart Retail sessions that will take place on April 9 in Room 355.

RFID and Sunrise 2027

Time: 9:45-10:30 a.m.

Speakers: Amy Reiter, Senior Director of Community Engagement, Apparel and General Merchandise, GS1 US; Jonathan Gregory, Global Standards Director, GS1 US.

Session Description: Whether you’re a brand owner, regulator, distributor, retailer, or consumer, we all need more of the right product data in the right place. The standard barcode, like the UPC, only holds basic product identification – and stakeholders and consumers need more. In response, the global supply chain is moving toward two-dimensional (2D) barcodes that can carry more information, with the Sunrise 2027 initiative focused on enabling 2D barcodes at point-of-sale.  This session will explore the synergies between 2D barcodes and RFID in light of Sunrise 2027.

RFID Journal Live

Lojas Renner Increases Customer Satisfaction with RFID

Time: 10:45-11:30 a.m.

Speakers: Alexandre Ribeiro, Risk Director, Lojas Renner

Session Description: Lojas Renner S.A. was the 2023 RFID Journal award winner in the category of Best Retail or IoT Implementation. With more than 600 stores, the chain maintains a presence throughout Brazil in the fashion, home and decoration segments, with its Renner, Camicado and Youcom brands. Renner also operates in Argentina and Uruguay as well, and in addition to being one of the top 10 brands in Brazil, it is a recognized leader in omnichannel fashion retailing. The company has successfully implemented RFID at all Renner locations, tagging over 500 million of its products giving it greater visibility and inventory accuracy. Learn how the technology is also being used to prevent losses and reduce theft, enable self-checkouts and improve conversion rates through Smart Fitting Rooms.

Riverside Greetings Uses AI, RFID to Improve Inventory Tracking and Sales

Time: 10:40 a.m.-12:15 p.m.

Speakers: Andrew Glenn, Managing Director, Riverside Greetings

Session Description: Greeting card supplier Riverside Greetings has launched an AI and RFID-based system to manage its merchandise in its 3,500 customer sites throughout the UK. Its displays—at convenience stores and gas stations, schools, and hospital gift shops—often display hundreds of different card types. With the implementation of the technology, the company’s sales representatives can attend each customer site with an RFID reader and capture the unique ID of each card that is displayed there for stocking purposes. Learn how the system intelligence is providing benefits to the company and its customers far beyond stock counting, and is offering visibility into sales trends for specific cards and market segments at each store, thereby aiding in card design and stocking plans that the company forecasts increasing sales.

Falabella Uses RFID to Support Omnichannel Strategy

Time: 1-1:40 p.m.

Speaker: Maria Arrieta Priale, Project Manager, RFID, Falabella

Session Description: Falabella, a multinational retailer in Latin America, operating in Chile, Peru and Colombia, was an early adopter of RFID technology. In 2018 they conducted their first pilot project and over the years have expanded their use of RFID. Hear how the firm is currently using RFID in their stores and how it’s enhancing omnichannel sales and reducing shrinkage.

Combatting Counterfeits: A Dive into Anti-Counterfeiting Technologies and Solutions

Time: 1:50-2:30 p.m.

Speaker: Deborah Greenway, Executive VP of Sales, Feig Electronics

Session Description: Counterfeit products have infiltrated global supply chains across various industries, posing severe risks to consumers’ health, brand integrity, and economies. This phenomenon spans sectors like automotive, retail, online marketplaces, food, software, pharmaceuticals, and more. This session explores the rampant proliferation of counterfeit goods, highlighting industry-specific examples and their adverse effects. Learn how Automatic Identification and Data Capture (AIDC) technologies emerge as vital tools in fighting counterfeits. Technologies such as barcoding, RFID, NFC, blockchain, and digital watermarking provide multi-layered solutions to verify product authenticity and traceability.

The Need for Accuracy at Speed: Revolutionizing Retail with Near 100% Accurate Real-Time Location Tracking

Time, Room: 2:45-3:30 p.m.

Speaker: Dr. Sabesan Sithamparanathan, OBE, Founder and President, PervasID

Session Description: The digitization of retail, healthcare, manufacturing, logistics and supply chain processes means that IoT, smart sensors and other AI driven processes are becoming increasingly prevalent. However, the smallest data inaccuracies can have the most profound operational, safety and security consequences. A Cambridge University spin-off has developed an accurate, passive RFID real-time location tracking system that detects and tracks tagged items with near-perfect accuracy and speed. Embraced by major retailers globally, the technology enhances retail inventory management by accurately tracking goods in retail stores using existing tags, replacing time-consuming, labor-intensive manual handheld scanning. In this session, gain an understanding of how the system is integrated with 3rd party stock management applications, thereby giving retailers a graphical map interface showing the location and movement of all tagged goods. Learn how the solution improves sales, customer satisfaction, and prevents losses by offering real-time visibility, timely restocking, efficient in-store fulfilment, enhanced click-and-collect and online order services. Also, hear how it can improve full-price sales and decrease end-of-season markdowns.

Keynote Speakers

New for 2024, the keynotes will take center stage on Tuesday, April 9 hosted on the LIVE! Immersive Stage—an interactive platform situated as the focal point within the expo hall. This stage will not only host the enlightening keynotes but showcase immersive product demonstrations and the prestigious RFID Journal Awards.

The conference kicks off with an Opening Keynote – “Disruptive Technologies: The Future is Now.” This enlightening panel discussion features industry leaders who will delve into the transformative impact of AI, IoT, and Machine Learning (ML).

Among the speakers are Brandon Woodruff of Delta Air Lines; Corey Cook of Lockheed Martin Advanced Technologies Concepts; and Cameron Worth of SharpEnd. The panel will be moderated by Bill Hardgrave, president, University of Memphis and Justin Patton, director, RFID Lab, Auburn University.

The a second panel will discuss the groundbreaking RFID deployments in corporate America: UPS’ pioneering Smart Package Smart Facility (SPSF) initiative with the innovative UPS Smart Vehicle on the show floor

UPS’ Jon Gurney Bell will unveil the visionary project, sharing insights into its objectives, achievements, and impact on logistics standards. Amy Lio of LVMH will shares how UPS is setting a new industry benchmark with optimized tracking, efficiency, and unparalleled customer experiences. Plus Jeffrey Radaker, MBA and the UPS team will be on hand to discuss how they are reducing carbon emissions and promoting a greener future.

These distinguished speakers and moderators promise to elevate the RFID Journal LIVE! 2024 experience, providing attendees with unparalleled insights and fostering a dynamic exchange of ideas. Don’t miss the opportunity to engage with these industry luminaries and shape the future of RFID, IoT, and AI.