RFID-enabled Social Media Drives Consumer Interest at Car Company

Passive UHF RFID technology has enabled fans at motor shows and other events to link pictures and other media on Facebook and Twitter. Attendees at these events are issued RFID-enabled ID cards that they can use to have themselves photographed, and then post those images on their Facebook wall or share their “likes.” By enabling this function, the system provides a source of publicity for the car manufacturer, while users can share their activities with friends or colleagues online. Learn how visitors can use their RFID-enabled cards to link themselves to the image of a car of their own design, which could then be shared on social media, and how they can create their own sound for the Leaf electric car, which could be shared online via RFID.