NFC and RFID: Enhancing the Customer Experience Near and Far

By Doug

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We live in an increasingly wireless world. Whether we’re listening to music, making a purchase, sending a file from one device to another, or using a fitness tracker, we now expect it to happen without plugging in a single cable—both near and far. By combining far-field RFID and Near Field Communication (NFC), retailers, car makers, contactless-payment providers and the transportation industry are able to add significant value to consumer goods and services. Paula Hunter, the NFC Forum’s executive director, will examine how the wireless revolution offers an array of new business opportunities for companies across many industries, by enabling more effective theft protection, as well as enhanced merchandise visibility and consumer service experience, without compromising on data privacy.