- Phenix Label unveils a tear-away label for improved RFID scanning of liquid-filled retail packaging
- Tageos EOS-261 M730 RFID inlay was selected due to its combination of compact footprint, versatility and highly reliable performance,
Phenix Label has introduced a recyclable packaging design for liquid-filled bottles featuring a tear-away radio-frequency identification (RFID) label tab.
The packaging features a RAIN RFID inlay from Tageos embedded into the label above fill levels. According to company officials, this innovative design improves reliable scannability on the store shelf as it enables retail brands to comply with the RFID scanning guidelines of large retailers, while increasing sustainability by simplifying recycling.
The new design, categorized for use on automotive, lawn and garden, and health and beauty products, is in compliance with the ARC Program RFID performance requirements as outlined by the Auburn University RFID Lab.
Labeling Solution
“At Phenix Label, we understand that the retail sale starts on the shelf with compelling and persuasive packaging,” said Mark Volz, vice president of sales and marketing, Phenix Label in a press statement. “Our revolutionary new tear-away RFID label provides retail brands a powerful marketing solution that helps them secure valuable top-shelf positioning throughout major retail stores across the country, increasing their bottom line.”
The patent-pending Phenix Label packaging design resolves challenges in the RFID tagging of liquid-filled bottles. Traditionally, the high-conductivity properties of liquid hampered the performance of RFID tags, resulting in poor or no data transmission—this issue has previously hindered efforts by ‘big-box’ retailers such as Target and Walmart to expand RFID tracking use on liquid products for faster, more accurate inventory management.
Phenix officials added that the tear-away tab design supports sustainability, allowing consumers to easily the RFID portion of the label and recycle empty bottles. The extended tab provides brand manufacturers with additional packaging space for marketing, increasing product visibility on the retail shelf.
Working with Goodwin
Contract packager Goodwin Company collaborated with Phenix Label on the production of an RFID-tagged liquid chemical product for retail brands, leveraging the recyclable tear-away tab design.
This achievement marks a significant milestone in packaging technology according to Goodwin officials, enabling them to meet clients evolving RFID tagging mandates from major retailers while continuing to offer high-quality, compliant products.
Earlier this year, Eddie Varela, Goodwin’s quality assurance manager, said the two companies’ partnership “exemplifies a synergistic approach to driving industry progress and pursuing technological and application advancements.”
Tageos Inlay
To ensure maximum performance the Tageos EOS-261 M730 RFID inlay was selected for their label design. Offering a combination of compact footprint, versatility and highly reliable performance, this ultra-small inlay meets a wide range of ARC specifications, according to Tageos’ Jeremy Wade.
“We are excited to partner with Phenix Label on their ingenious patent-pending design, and continue to jointly develop innovative, breakthrough solutions for their customers and markets based on our outstanding RFID portfolio, such as the EOS-261 M730 inlay,” said Wade, vice president of sales and business development, Americas, Tageos. “Phenix Label’s product design provides a compelling answer to the question of how to successfully apply RFID to difficult-to-tag, liquid-filled products.”