Denimwall Inc. is using RFID at the G-Star RAW clothing store that it owns and operates in New York City’s Union Square to manage store operations and engage customers. The firm, which owns and operates seven G-Star RAW stores on a franchise basis, began offering omnichannel sales to its customers in 2015, shining a spotlight on the need for inventory accuracy and the ability to quickly locate items. The  RFID system tracks inventory availability and location in real time via overhead readers, and also allows sales associates to use their own smartphones to locate goods and facilitate routine merchandising tasks. Learn how Denimwall has benefited from the use of RFID and how it is using the technology to engage customers.