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RFID at NRF's Big Show 2020

Several solution providers were on hand with new products and demos showcasing radio frequency identification.
By Mark Roberti
Jan 27, 2020

Last week, I wrote about some of the major themes at the National Retail Federation (NRF)'s Big Show (see The View from NRF's Bit Show 2020). This week, I'd like to share some information about the new RFID solutions and demonstrations that were on display at the event. I'll put these in alphabetical order by company, so as not to be accused of playing favorites.

Avery Dennison's booth showcased a wide variety of tags, but new this year were tags designed specifically for the cosmetics sector, along with software to enable brands to better manage their inventory. The ultra-narrow AD-160u7 and AD-163u8 are designed for lipstick packaging, eye liners and similar products, while the AD-180u7 is a small circular UHF tag that can be placed under lipstick. The company also showed off its Janela smart-products software platform (see Avery Dennison Looks Beyond Apparel and Avery Dennison Aims to Deliver Product Info Via RFID, Bar Codes).

Checkpoint Systems showed off a new version of its unique UNO RF-RFID label—which, it says, simultaneously offers retailers the benefits of electronic article surveillance (EAS) protection at store exits and RFID inventory management, when paired with the appropriate hardware and software. The tag is designed to decrease labor costs and the time required for employees to place and remove EAS tags. Checkpoint also demonstrated its recently enhanced HALO RFID software platform (see Checkpoint Systems' UNO Labels Combine RF EAS and Ucode 7 RFID Chip and Retailers Deploying New Omnichannel Functionality With RFID).

Converge Retail upgraded its cool tablet-based shopping experience to include RFID. When a customer slides a tablet across a shelf, a reader on the tablet reads the RFID tag associated with the item and displays information about that item, much like a customer would see online. The company also showed off an RFID solution for jewelry retailers (see RFID Tracks Jewelry Inventory, Shopping With Smart Tray).

Janam Technologies' displayed its XT3 ruggedized tablet with touch-screen capabilities and its Guardian GTI NFC reader. The company says the products will sell for less than other models on the market offering similar features (see Janam Technologies Intros Touch Computer With RFID, NFC Capabilities and Janam Offers Contactless Self-Credentialing Solutions With NFC).

Manhattan Associates has updated its retail software so that store associates can now use RFID to locate items and optimize the best route to an item, thereby reducing the amount of time required to pick a BOPIS or ship-from-store order.

Mojix showed off its new cloud-based platform. The solution can be used with RFID, QR codes and other unique identifiers, and it employs digital identities and event-capture systems to create a digital record of any product's journey from when it's manufactured until it is recycled.

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