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RFMicron Now Axzon as Part of Company's Rebranding Efforts

The company's new trade name is intended to reflect its growing focus on wireless sensing products and solutions that measure and transmit sensor data without requiring batteries.
By Claire Swedberg
Apr 23, 2018

Business demands, and subsequently the solutions offered, for RFMicron have changed throughout the years, from integrated circuits to full sensor-based wireless solutions. Last week, at RFID Journal LIVE! 2018, the company announced that it had changed its name to Axzon in order to reflect that transition.

The company, located in Austin, Texas, will still serve its customers with the same products and solutions, including integrated circuits, according to Alan Hansford, Axzon's marketing and business development VP, but will simply do so under the new trade name. The name Axzon plays on the word "axon"—a nerve fiber that serves as the primary transmission lines of the nervous system.

For the past several years, Hansford says, the company has sold RFID-enabled sensors that harvest power from RFID interrogation to enable users to wirelessly access data regarding conditions around their assets and inventory. The firm also sells middleware and software to manage the sensor and RFID data captured by the interrogator. "Traditionally, RFID ICs were what we offered," Hansford says, "but in the past three years, we've grown significantly."

Three years ago, in fact, was when the company began selling sensors linked to those RFID chips and data-analytics services to manage the sensor data captured by the readers. The firm has since offered its Smart Passive Sensing products for automotive manufacturing, health care, cold chain and data center conditions management (see SMARTRAC, RFMIcron Release Passive RFID Temperature Sensor Technology).

In the case of automotive manufacturing, Axzon RFM2110 Quality Control Moisture Intrusion Sensor tags are being placed within vehicles before the interior and trim assembly, but prior to high-pressure washing. "There have been a variety of methods for finding leaks" that could come with the assembly of a new car, Hansford explains. These include opening the vehicle following a pressure wash and inserting probes in corners, or using a white glove to look for wetness.

The greatest concern, the company reports, is small or medium-sized leaks that could go undetected. Over time, such leaks could lead to the soaking of cabling and electronics located under the thick carpet foam, for instance, that can cause damage to the vehicle's interior over time. In fact, Hansford says, about 3 percent of new vehicles leave the assembly line with a potentially damaging leak.

Azxon's sensor tags come with an on-chip temperature-sensing circuit that transforms a product's temperature value into a 12-bit number. Off-the-shelf UHF RFID readers interrogating those tag can receive their data, along with each tag's unique ID number, and use the company's software to convert the 12-bit number to a temperature reading, ranging from -40 degrees to +85 degrees Celsius (-40 degrees to +185 degrees Fahrenheit). In industrial settings, the company notes, the system reports temperatures up to 125 degrees Celsius (257 degrees Fahrenheit).

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