Item-level tracking via RFID has garnered a tremendous amount of attention lately, as a growing number of high-profile retail brands commit to and deploy the technology. Despite the hype and continued deployments, however, it is difficult to determine what is really happening in the market. During this presentation, obtain up-to-date estimates and forecasts from VDC Research Group regarding the RFID item-level tracking market.
Speakers:
Michael Liard, Director for RFID, VDC Research Group, Inc.
Andrew Nathanson, VP of Auto-ID, VDC Research Group, Inc.