Plow Digital, which creates games for cell phones, tablets and other mobile electronic devices, is offering marketing solutions based on 3D printable technology. 3D printable toys, figurines and other small plastic items with embedded NFC RFID tags can be interrogated by readers on game consoles or mobile phones, or at concerts or other public events. Plow Digital is currently in discussions with customers looking to use 3D printables with the Plow Digital interactive software as part of their own marketing events, or at other festivals or shows. The firm currently offers NFC solutions with such items as cards or wristbands, in addition to readers supplied by several NFC technology providers, to enable users with NFC-enabled cards or other objects to access digital content or games at places where readers are installed. Learn how the technology can be used for new product launches, as well as for other use cases.
Speaker:
Greg Phillips, Partner, Plow Digital