As the major financial, search-engine, social-media and retail players all jockey for position in the evolution of e-payments, there is a quiet revolution unfolding in NFC marketing solutions. Patrick Meyer, a marketing innovator and Business 3.0 expert known as “The CEO Futurist,” will share what is unfolding with NFC smartphones, RFID technology and resulting solutions transforming core areas: retail, media, product and beyond. The presenter will deliver a series of game-shifting insights, including the five key drivers behind the NFC RFID direction for 2013 to 2015, and share a 2013 global NFC award finalist case study. With a single tap, Meyer will bring it all to life during his demo-rich session.
Speaker:
Patrick Meyer, CMO and Partner, Thinaire