RFID powers retail store excellence and supply chain visibility, but how might it be used to extend the reach of product identity beyond the traditional supply chain? GS1 US will outline the benefits of applying the Digital Link Standard to align various ancillary identification platforms (e.g. QR codes, data matrixes, NFC, BLE, etc.) to build post-sales use cases that enhance customer experiences and brand and retailer touchpoints. Key takeaways: This session will also include a number of industry updates and resources.
Speaker: Jonathan Gregory, Director of Community Engagement, Apparel and General Merchandise, GS1 US