Visibility Track: RFID Loyalty Programs from the Consumer Perspective

By Doug

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Retailers are increasingly adopting RFID technology for marketing purposes. The objective is to automatically identify consumers at a distance, track their movements within a store and/or collect behavioral data, in order to offer a quicker, more personalized and enhanced buying experience. These companies expect that consumers are ready and willing to adopt RFID during their shopping experience. Hear the results of a groundbreaking study that evaluated the consumer's perception of the intrusiveness of an RFID system. Learn how the study confirms that a basic RFID loyalty program will not generate more perceived intrusion than a regular bar-code loyalty program.

Speaker: Harold Boeck, Ph.D., Professor, Universite de Sherbrooke & Academic Founder, Academia RFID