Innovative Marketing: Jewelry Shines Brighter With NFC

By Doug

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Galatea: Jewelry by Artist recently introduced the first cultured pearl to contain Near Field Communication, allowing a user to create a tailored voice message that can be played when the pearl is tapped against a compatible mobile device. The Momento Pearl can also store a variety of digital content, including images, messages and video. The NFC chip is embedded inside the pearl, and a user, after downloading an app, can record a message or upload a...

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