Innovative Marketing: Jewelry Shines Brighter With NFC

By Doug

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Galatea: Jewelry by Artist recently introduced the first cultured pearl to contain Near Field Communication, allowing a user to create a tailored voice message that can be played when the pearl is tapped against a compatible mobile device. The Momento Pearl can also store a variety of digital content, including images, messages and video. The NFC chip is embedded inside the pearl, and a user, after downloading an app, can record a message or upload an audio file. Learn how an individual can tap the pearl against an NFC-enabled mobile device to hear the audio and view the digital material displayed. In addition, get an overview of how Galatea intends to use NFC technology in the future by offering gemstone and diamond products.

Speaker: Chi Huynh, Founder, Galatea: Jewelry by Artist