Beyond Inventory Management: RFID in Visual Merchandising

By Mark Roberti

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Tracking retailer inventory levels and out-of-stocks is among the most frequent uses of radio frequency identification. One Italian men's clothing retailer has completed a successful pilot using the technology to provide visibility into how well its merchandise performs at specific store display locations. The retailer tracked what was displayed in each area of a store, then compared the net profit from the sale of each piece of merchandise against t...

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