RFID Journal announced today that Motorola Solutions, a leading provider of passive ultrahigh-frequency (UHF) RFID technology, has signed on to be the cornerstone and registration sponsor of RFID Journal LIVE! 2011. This event—RFID Journal‘s ninth annual conference and exhibition—will be held on Apr. 12-14, in Orlando, Fla.
“The name Motorola has become virtually synonymous with RFID, so we are very grateful to have the company’s support for our RFID Journal LIVE! conference,” says Mark Roberti, RFID Journal‘s founder and editor. “This is the third year that Motorola has been our top sponsor, and it is clearly a partnership that is delivering lasting benefits for both parties, and for the RFID industry as well.”
Gene Delaney, the president of Motorola Solutions, will offer the keynote presentation at LIVE! 2011, on Apr. 13.
Motorola entered the RFID industry in a big way in 2006 (see Motorola Acquiring Symbol), and continues to be a market leader for passive UHF RFID technology. The firm has introduced numerous innovative RFID readers into the market—most recently, a business line that includes the FX7400 series of fixed readers, the MC3090-Z handheld interrogator and the DS9808-R, a handheld/hands-free point-of-sale device that combines a 1-D and 2-D bar-code scanner with an EPC RFID reader.
“RFID Journal LIVE! is the world’s largest and most important RFID event, so we are extremely pleased to be closely associated with it,” says Chris Schaefer, Motorola Solutions’ director of RFID market development. “The growth of the event, even in the wake of a global recession, speaks to the importance of RFID technology in delivering new levels of efficiencies to corporations globally.”
RFID Journal has also announced that Avery Dennison will be the event’s signature sponsor. The conference will feature more than 175 companies exhibiting a wide variety of active and passive RFID systems designed to deliver benefits across many vertical industries.
RFID Journal LIVE! attracts attendees from more than 40 countries worldwide each year. Like the LIVE! conferences of previous years, the 2011 event will focus on how RFID technologies are being applied in specific vertical industries. Tracks will feature end-user case studies in the following sectors:
• Aviation/aerospace
• Defense/security
• Health care/pharmaceuticals
• Manufacturing/operations
• Retail/CPG
• Supply chain/logistics
In addition, LIVE! 2011 will feature preconference seminars focused on RFID’s use in the following industries:
• Construction
• Energy
• Food/agriculture
• Health care
• Warehouse/inventory management
The conference program will reveal how all types of RFID technologies—active, Wi-Fi, passive UHF, passive high-frequency (HF) and more—can be used to improve operations in every sector. Like all RFID Journal events, LIVE! 2011 will feature leading end users explaining how they utilize the technologies to enhance efficiencies and streamline business processes. RFID Journal LIVE!, the media company’s largest annual conference, will also feature technology exhibits and demonstrations by the leading RFID companies worldwide.
“RFID Journal‘s events are known for objective case studies by end users, as well as for highly informative presentations by experts with hands-on experience in RFID,” Roberti states. “We are confident that those who attend this conference will benefit from a deeper understanding of how businesses and organizations in the defense sector can employ RFID to lower costs, improve security, streamline processes and boost profits.”