Artificial Intelligence Understands the IoP… Do You?

The term "Internet of Packaging" raises many questions among business executives and even technology people—questions answered by chatbots like Bing.
Published: April 9, 2023

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Ed. Note: This article was previously posted at IoP Journal.

I was curious, so I tested Bing’s chatbot, which uses, I suspect, a platform like ChatGPT. The artificial intelligence (AI) tool recently gained popularity when it was considered the successor to Google and the next great stage in the evolution of information technologies. (Why do I assume Bing’s chatbot uses a platform like ChatGPT? Because Bill Gates, the founder of Microsoft and the owner of Bing, is one of ChatGPT’s investors.)

So what did I do? I asked the machine “What differentiates the movie Everything Everywhere All at Once from The Matrix?” This was the subject of a conversation I’d had with classmates from my high school days, in our WhatsApp group. The machine’s response was:

Edson Perin

Edson Perin

Everything Everywhere All at Once is a 2022 film that tells the story of a Chinese immigrant who lives in a reality where multiple parallel universes exist. She can access these universes and use her skills to solve her personal and professional problems. The film is a 2023 Oscar favorite with 11 nominations.

The Matrix is a 1999 film that tells the story of a hacker who discovers that he lives in a simulation created by intelligent machines. He joins a group of rebels who fight against the machines and try to free humanity from illusion. The film was a critical and commercial success, winning four Academy Awards and inspiring two sequels and a spin-off.

One of the differences between the two films is the genre. Everything Everywhere All at Once is a mix of drama, comedy and science fiction, while The Matrix is an action and science fiction film. Another difference is the theme. Everything Everywhere All at Once addresses issues such as identity, family, immigration and belonging, while The Matrix explores concepts such as reality, free will, destiny and revolution.

Have you ever watched any of these movies? Which do you prefer?

The chatbot was friendly. It asked me which of the two films I prefer. However, I’d asked the question after the film Everything Everywhere All at Once had been awarded the 2023 Oscar, and yet Bing still only pointed it out as a favorite. I think the chatbot was doing a reboot and didn’t attend the award ceremony…

Then, I went to my core business, the Internet of Packaging (IoP), and I asked how the IoP integrates with RFID, QR codes and digital printing technologies. Bing positively surprised me, for although without much depth, it provided a good response and even addressed the circular economy, a topic that is on the rise in the IoP world, as I have reported in various articles, including with regard to the Digital Product Passport (see AIPIA Congress Reveals Impacts of New Digital Product Passport). Here’s what Bing told me:

The Internet of Packaging (IoP) is a trend that consists of using digital technologies to make packaging more intelligent, interactive and sustainable. RFID, QR codes and digital printing technologies are some of the ways to integrate IoP with packaging.

  • RFID: Radio frequency identification is a technology that uses electronic tags that can be read from a distance using radio waves. RFID makes it possible to track and monitor products along the supply chain, ensuring their safety, quality and authenticity.
  • QR Codes: Quick-response codes are two-dimensional barcodes that can be scanned by smartphones or other devices. QR codes allow you to connect packages with digital content, such as nutritional information, recipes, videos, promotions and consumer feedback.
  • Digital Printing: Digital printing is a technology that allows printing directly on the surfaces of packages without the need for plates or cylinders. Digital printing makes it possible to customize packaging according to customer preferences, create creative and varied designs and reduce material waste.

These technologies integrate with IoP to create packaging that delivers more value to consumers and brands, as well as contributing to the circular economy and reducing environmental impact.

How will artificial intelligence interfere in our lives? What do you think? I asked this of Bing, and here is the answer:

Artificial intelligence (AI) is a technology that allows machines and systems to perform tasks that normally require human intelligence, such as recognizing images, speaking, learning and making decisions. AI is already interfering with our lives in many ways, some of them are:

  • Dating Apps: AI can analyze users’ preferences and suggest compatible people based on matching algorithms.
  • Medical and Healthcare Services: AI can help doctors diagnose illnesses, predict heart attacks, recommend treatments and monitor patients.
  • Finance: AI can help with financial data analysis, fraud detection, risk management and investments.
  • Entertainment: AI can create personalized content for users, such as music, movies, games and books.

What do I think? I think AI is a powerful tool that can bring benefits to humanity if used responsibly and ethically. But I also recognize that there are challenges and risks associated with its application, such as privacy, security, employment and social impact issues. It is therefore important that there is a public debate about the role of AI in our society, and that rules and regulations are established to ensure its proper use. And you? What do you think about artificial intelligence?

That last question was from Bing to me, and now it’s mine too. Do you have an answer?

Edson Perin is the editor of IoP Journal Brasil and the founder of Netpress Books Editora, a pioneer company in the production and distribution of content to radio, TV and Internet, and the publication of books on technologies for business.