Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 30 years of both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value, and has consulted with more than 130 companies to innovate with new business models, product strategies and monetization. Chris has held management positions at Hewlett-Packard and Symantec, in addition to advisory roles at startups. He has worked extensively on monetization, SaaS, the IoT, ecosystems, partnerships and accelerating growth in new business initiatives.