Whether you are a brand owner or a retailer with private-label goods, it’s important to understand that EPC RFID technology can deliver value even before tagged goods arrive at stores. This session will cover the key uses of RFID that drive benefits, as identified by major research conducted by the RFID Research Center, as well as insight from early adopters. Leading brand owners and researchers will discuss potential and real-world deployments, and how RFID can be used to achieve cost savings and improve operations.