This award, formerly Best in Show, will be given to the company that exhibits the best new RFID product or service at RFID Journal LIVE! An independent panel of judges has selected 10 finalists, which have been divided into three groups. Each finalist will speak for a few minutes about its product: Siemens Industry Inc., for its SIMATIC line of UHF readers optimized for use in industrial settings; Thin Film Electronics, for its adhesive printed electronic label that features memory, temperature-sensing, battery and display components; Tyco Retail Solutions, for its RFID UHF antenna with beam-steering technology in a low-profile housing designed for use in retail environments; Zebra Technologies, for its athlete tracking solution that provides coaches, teams, media and leagues with unprecedented performance and playing statistics.