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Kid's Clothing Company Uses RFID From Factory to Store

Trasluz's manufacturing plants apply EPC tags to all products, enabling the company's warehouse to track their arrival and departure, and its franchise-operated stores to employ RFID for inventory tracking, at the point of sale and for security.
By Claire Swedberg
Jan 27, 2012Spanish clothing company Trasluz Casual Wear, which designs and sells apparel and accessories for children ages six months to 16 years, has launched 30 franchise stores over the past two years, each employing an RFID-based system that tracks every item from the point of manufacture to the stores, and on through the point of sale (POS). Trasluz has 30 franchised stores fully equipped with this technology, the firm reports. In addition, one store is equipped with smart shelves to read and supply inventory data in real time, while six others have RFID floor mats installed at their exit, for the purpose of security. As more franchise stores open, they, too, will implement the system, including smart shelves and RFID floor mats at doorways.

The solution is being provided by RFID systems integrator Tag Ingenieros Consultores, using its own software, readers supplied by Keonn Tech and UPM RFID passive EPC Gen 2 Web tags made with NXP Semiconductors' G2iL chips. This factory-to-warehouse-to-store system has made it possible for Trasluz to completely eliminate the need for workers to scan bar codes, and has also enabled the clothing firm to instead use RFID to track the inventory of goods within its warehouse and at its franchisees' stores, as well as sales.

To track incoming and outgoing merchandise at Trasluz's warehouse, workers place boxes of tagged apparel on a conveyor belt with a built-in RFID reader.

Trasluz Casual Wear has been in operation since 1999, selling its products through multi-brand stores. In 2009, however, the company opted to launch franchise stores—initially throughout Spain, and eventually worldwide. The company designs original styles that it now sells online on its Web site, as well as at multi-brand stores and its franchise stores. To help manage the growth that it expected from the addition of the franchise stores, the company sought a technological solution to provide visibility into product inventory on a central database.

"Trasluz chose RFID technology because it improves the customer shopping experience, as well as Trasluz processes at stores and across the supply chain," says Javier Martínez Zaldo, the company's manager and administrator. The goal, he reports, was to use RFID to provide product visibility at its factory, warehouse and stores, and to expedite the reordering and shipping of products to stores.

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