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Sticki System Uses RFID to Acquire and Retain Customers

The Targeted Group's solution, based on EPC Gen 2 RFID technology, can be customized to work in a variety of applications to improve sales and customer service.
By Beth Bacheldor
Mar 26, 2009The Targeted Group, a Charlotte, N.C., company focused on technology designed to help organizations acquire and manage customer and prospective client data, has unveiled a new system that captures customer information using RFID, then offers organizations a method for recognizing and interacting with those clients by leveraging the data in real time.

The solution, known as the Targeted System, is based on technology called the Sticki System, developed by Nuwire Corp., which The Targeted Group acquired this month. The Sticki System leverages UHF EPC Gen 2 tags and interrogators, and runs on a Microsoft .Net platform.

The Sticki car tag can be used to identify arriving customers.

Developed by Cromwell Evely, Nuwire's founder and now The Targeted Group's CTO, the Sticki System is a mobile RFID application that Evely originally designed for car dealerships. The idea, he says, is that an auto dealer could provide a customer with an EPC Gen 2 RFID sticker to place on his or her vehicle's windshield, then direct that individual to go to a secure Web site that Nuwire manages but brands for the dealer. There, the customer can fill out a Web-based form, entering a serial number printed on the RFID sticker, along with that person's name, contact information and preferences—such as requiring a shuttle for transport when he or she drops off the car for servicing. The dealership could then access this profile, Evely explains, and link each customer's service record with the ID number encoded to that vehicle's RFID tag.

When the customer takes the car in, a fixed EPC Gen 2 reader installed in a drive-through lane or service bay can capture the unique ID from the windshield sticker. That read could then prompt a service alert, or send to the dealership's technician an e-mail that includes the client's information and preferences.

The Targeted Group unveiled its solution based on the Sticki System at Microsoft's Convergence Expo, held in New Orleans earlier this month. Administaff, a Houston-based firm that provides outsourced human resources services for small and midsize businesses, used the system at the conference to accurately capture information regarding prospective clients.

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