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RFID News Roundup
Smartrac, Compass Marketing partner on smart retail labeling ••• China Eastern Airlines adds RFID for tracking luggage at Shanghai airports ••• Swift Sensors joins Zebra's PartnerConnect Program ••• iDTRONIC releases RFID solution for forklifts ••• MachNation publishes IoT device-management score-card ••• Element Materials Technology to provide Zigbee Alliance certification testing ••• Ericsson, Telia pilot dedicated cellular network for Internet of Things.
Jul 18, 2019—
Presented here are news announcements made during the past week by the following organizations:
Smartrac, Compass Marketing;
China Eastern Airlines;
Swift Sensors, Zebra Technologies;
Element Materials Technology, the Zigbee Alliance;
Ericsson, and Telia.
Smartrac, Compass Marketing Partner on Smart Retail Labeling
Smartrac Technology Group, a provider of RFID and Internet of Things (IoT) solutions, and Compass Marketing, a provider of marketing and technology solutions in the consumer packaged goods (CPG) industry, have announced a partnership to accelerate Compass's Smart Retail Label (SRL) Network globally. As part of this collaboration, Smartrac will provide its Near Field Communication (NFC) inlays as the basis for Compass's physical SRL tags, which have been integrated by numerous brands, retailers and CPG companies.
Throughout the past five years, Compass has built up its SRL Network in partnership with large companies such as Microsoft, enabling retailers and branded product manufacturers to improve operational efficiency, reduce out-of-stock incidents and communicate directly with consumers via their NFC-enabled smartphones. Now, the SRL Network's customer base will establish a direct-to-consumer communications channel to provide product transparency to brick-and-mortar stores and enhance the customer experience. Consumers can simply tap their phones on the SRL tags attached to branded products and packaged goods, without having to download or use an app.
"This isn't only an exciting step forward for our organizations, it's also an exciting step forward for hundreds of millions of customers across the world in terms of the daily buying decisions they are making," said John White, Compass Marketing's CEO, in a prepared statement. "Smartrac is a pivotal partner, allowing us to offer this level of transparency to consumers at a price that will not affect product costs. This is a change that is overdue for brick-and-mortar businesses, and we are thrilled to help usher in the future of retail."
"It's an honor for us to partner with Compass Marketing to further strengthen the SRL Network," said Amir Mobayen, Smartrac's chief revenue officer and the president of its Transponder Division, in the prepared statement. "The opportunity to be part of this transformative system to link brands, retailers and consumers by providing a whole new degree of transparency and interaction between all players is a great motivation for us. It also confirms that the rapidly evolving RFID ecosystem is an integral part of today's trailblazing solutions, and that Smartrac's outstanding RFID and NFC product portfolio positions us well as the leading supplier."
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