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Companies Anticipate NFC Scale-Up With Apple's iOS 13 Release
Apple's latest operating system will provide greater Near Field Communication functionality for developers; the firm is also promoting multiple products of its own using the technology, prompting NFC companies to prepare for market growth.
The NFC Forum considers this announcement an opportunity to expand and focus its message around promoting global interoperability and ensuring a positive and consistent experience for NFC users. NFC technology providers are already beginning to prepare availability for products, such as tags, while app developers are designing NFC apps that may grow the market.
Tadlock expects to see the demand for NFC tags and solutions to significantly grow during the coming year. "We had already been doing one-million-plus tag projects, but now we have large customers talking to us about one-million-tags-per-month projects," he says. "The NFC industry is going to need to scale up to handle this." GoToTags had anticipated the coming growth and has been building encoding and software solutions to support these large enterprise customers.AusNFC. With the new iOS release, he adds, NFC tapping and scanning should increase greatly. "The thing about tapping an NFC tag is that it is amazingly simple once you see it done," he explains. "Then folks can tap away." He credits QR code technology with teaching consumers to interact with things around them using their phones to capture local data. "But QR needs more effort—tinkering with a phone," Hower notes, whereas NFC requires a simple tap.
"In light of the increased use of NFC and tapping, things look bright for NFC," Hower states. The iOS 13 is available to developers now and will be commercially released this fall with new iPhones.
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