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HP Integrating RFID and Smart Packaging

At the Apas 2019 Congress event, HP's Kami Saidi spoke about the integration of smart packaging with radio frequency identification, as well as the benefits for buyers of the company's products.
By Edson Perin
May 20, 2019

HP Brazil has introduced an offer for the second half of this year regarding a new and expanded experience for its customers. The offer involves the integration of radio frequency identification technology and smart packaging, which identifies products by means of labels, boxes and other digitally printed materials with elements that are invisible to human eyes but activate responses in an installed app on smartphones.

According to Kami Saidi, HP's head of manufacturing and supply chain operations for Latin America, consumers of the company's printers can find data that would be in a product manual—such as instructions for the operation of equipment, or explaining which cartridge to use—using HP Link technology. Saidi was a speaker at the Apas 2019 Congress event, offered by the São Paulo Supermarket Association (Apas) on May 7.

HP's Kami Saidi during his speech at Apas 2019 Congress
"Instead of a lot of printed material going along with each new printer, including DVD-Rom," Saidi explains, "each new product can provide more information to the customer via your smartphone with the Link reader application already installed." That is, a consumer can simply point the phone's camera to the printer using HP's app so that the device is recognized. Videos and other specific instructions will then start to be displayed.

During Saidi's lecture, HP employees distributed a printed card using the HP Link technology, allowing the audience to understand the possibilities of this new method of interaction between companies and individuals. The card teaches users how to download the Link reader app and how to use it. After filling out a short registration form with a user's name and email address, then pointing the phone's camera at the application for the card, a participant receives 10 hours of smart packaging consulting.

The hybrid RFID and smart packaging solution from HP Brazil was awarded in the Best Logistics and Supply Chain RFID Implementation category at this year's RFID Journal Awards. On the last day of the RFID Journal LIVE! conference, RFID Journal announced the award winners.

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