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HP Brazil Integrates RFID With Smart Packaging

The technologies work in parallel and in a complementary manner, lowering costs and increasing efficiency in controlling the value chain of products.
By Edson Perin
Mar 25, 2019

HP Brazil has entered an innovative case study to compete for the 2019 RFID Journal Awards, whose winners will be announced during the RFID Journal LIVE! 2019 conference and exhibition, to be held in Phoenix, Ariz. on Apr. 2-4. The company is experimenting with radio frequency identification technology, which it has been using for more than 15 years with the innovative concept of smart packaging. This allows the identification of products by means of materials printed digitally with elements invisible to the human eye.

Through this initiative, HP seeks to enhance its customers' experience by using the Internet of Things (IoT). "Today's customer demands not just quality, but improved experiences when buying or interacting with a product," says Reinaldo Villar, HP's strategic development manager.

HP's Reinaldo Villar
Using packaging digitally printed by HP's Link Technology, each product can have its own personalized identity, such as a personal document with an RFID tag. This "secret identity" (since humans cannot see it) functions as a kind of watermark.

"This fingerprint, or digital printing, integrates the design artwork of the packaging, but without interfering with its layout or quality and appearance," Villar explains. "In addition, it makes this packaging traceable throughout the value chain." The fingerprint technology can be applied individually in each package, and can be associated with a particular GS1 Electronic Product Code (EPC), with the same information recorded on the RFID tag. "So with the digital solution called HP Link, a unique identification is applied to the packaging during the printing process, giving each product its own individual identity."

The cloud-based platform provides visualization and analysis software, identifies forgeries and diversions, and delivers digital content to consumers. The accompanying software tools make it easy to integrate into prepress workflow and electronic supply chain management systems.

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