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Seafolly Brings Intelligence to Swimwear Management
The Australian retailer has completed a pilot to improve inventory management with RFID technology, as well as increasing visibility in the supply chain, using readers and magic mirrors from Solos.
Mar 01, 2019—
Following a three-month pilot of radio frequency identification technology to automatically track inventory and provide personalized content in fitting rooms, Australian swimwear brand Seafolly is considering deploying the technology across 71 stores worldwide, beginning in March of this year. Assuming the deployment proceeds, it is scheduled to be completed in November. Initially, the deployment of RFID readers and cloud-based software to manage read data will be dedicated to inventory tracking, while fitting room technology could follow.
The passive UHF RFID system, including overhead readers and magic mirrors, is supplied by Solos. The system employs smart mirrors from Keonn Technologies, along with software provided by Riot Insight to manage the collected read data.
Traditionally, the company has utilized a bar-code scanning method to conduct manual stock counts. The process was time-consuming, however, and provided only about 80 to 85 percent accuracy, the firm indicated to Solos. It sought to reach close to 100 percent accuracy, so in July 2018, the company began working with Solos to develop a solution for in-store tracking. At that time, says George Monemvasitis, Solos's CEO, the technology firm met with Paul Kotbra, Seafolly's CEO. (Seafolly was unavailable to comment for this story.)
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