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Seafolly Brings Intelligence to Swimwear Management

The Australian retailer has completed a pilot to improve inventory management with RFID technology, as well as increasing visibility in the supply chain, using readers and magic mirrors from Solos.
By Claire Swedberg
Mar 01, 2019

Following a three-month pilot of radio frequency identification technology to automatically track inventory and provide personalized content in fitting rooms, Australian swimwear brand Seafolly is considering deploying the technology across 71 stores worldwide, beginning in March of this year. Assuming the deployment proceeds, it is scheduled to be completed in November. Initially, the deployment of RFID readers and cloud-based software to manage read data will be dedicated to inventory tracking, while fitting room technology could follow.

The passive UHF RFID system, including overhead readers and magic mirrors, is supplied by Solos. The system employs smart mirrors from Keonn Technologies, along with software provided by Riot Insight to manage the collected read data.

George Monemvasitis
Solos also provides its cloud-based Solos Sensor Platform software, integrated with enterprise resource planning (ERP) software, to manage read data and prompt replenishment orders. Seafolly sells swimsuits, beachwear and accessories for women and girls. The Australian brand and retailer operates stores in its own country, as well as in the United States and Singapore, and produces more than 2 million articles of clothing annually.

Traditionally, the company has utilized a bar-code scanning method to conduct manual stock counts. The process was time-consuming, however, and provided only about 80 to 85 percent accuracy, the firm indicated to Solos. It sought to reach close to 100 percent accuracy, so in July 2018, the company began working with Solos to develop a solution for in-store tracking. At that time, says George Monemvasitis, Solos's CEO, the technology firm met with Paul Kotbra, Seafolly's CEO. (Seafolly was unavailable to comment for this story.)

"Considering our RFID technology was a first in the Australian retail market," Monemvasitis says, "we offered the company a 90-day pilot to demonstrate our claims of 98 to 99 percent inventory accuracy." The pilot also proved that the software could be integrated with the company's ERP and point-of-sale (POS) software, and thereby eliminate the need for manual stock-counting.

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