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HID Global Fights Counterfeiting via the Internet of Things

Brazil loses US$34.2 billion annually due to counterfeit products, according to the National Forum Against Piracy and Illegality.
By Edson Perin
Dec 05, 2018

HID Global, a provider of identity solutions, has expanded the capabilities of its HID Trusted Tag platform to meet the demand for brand-protection solutions. The system, based on the Internet of Things (IoT), increases the level of verification and authentication of products at the points of production, distribution and sale, ensuring greater safety for consumers and reducing the risks of piracy and trademark counterfeiting.

Counterfeiting and piracy, major bottlenecks facing the growth of Brazilian industry, are advancing exponentially. Such problems harm the consumer experience, while generating enormous losses for companies. According to Brazil's National Forum Against Piracy and Illegality, the nation loses 130 billion Brazilian real (US$34.2 billion) ever year due to product smuggling.

Edson Yano
In addition to being a tool to combat illegal product copying, the HID Trusted Tag platform also facilitates a one-touch authentication process on smartphones or tablets, powered by Near Field Communication (NFC) technology embedded in a cloud-based authentication platform. Trusted Tag services combine authentication in the HID cloud with its NFC tags, which can accommodate multiple form factors and sizes of products that require brand authentication.

HID's NFC tags can be inserted into each product during the manufacturing process, and can be easily read via an NFC smartphone (Android or iOS v11). The advanced encryption capabilities of built-in tags make cloning or copying impossible, HID claims, while its cloud-based services enable brand authentication to ensure privacy and consumer interaction in a closed, trusted environment.

These features provide a more seamless authentication experience using a solution that makes IoT applications more efficient and dynamic, according to Edson Yano, HID Global's sales manager for Latin America. "As a pioneer of brand protection," he says, "HID is able to drive mass adoption of brand-protection services to prevent consumers from being misled by counterfeit goods. Our goal goes beyond adding confidence to the supply chain. We want to open a secure channel for a customer loyalty strategy. "

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