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Alien Technology Certifies RFID Distributor in Brazil

A partnership with Taggen enables the sale of RFID readers, antennas and accessories in that country, all approved and certified by Anatel.
By Edson Perin
Dec 04, 2017

Alien Technology, a global provider of radio frequency identification technology, has signed a partnership with Taggen Soluções IoT to distribute Alien equipment in Brazil. At this initial stage, RFID readers, antennas and accessories will be sold in the Brazilian market, all approved and certified by Anatel.

The products developed by Alien, according to Werter Padilha, Taggen's CEO, enable advanced RFID deployments in terms of capacity, reading speed, robustness and embedded intelligence. "You can associate readings with a variety of data-processing solutions that add functionality, speed and intelligence to the work of identifying and tracing objects," he states. As a certified distributor, Taggen will have local inventory and provide technical support and training to system integrators, while also supplying RFID middleware to reduce solution development times.

Alien's José Carlos Oliveira
José Carlos Oliveira, Alien's director of business development for Latin America, says his company played an integral role in the development of the RFID protocol, and differentiates itself by manufacturing the chips and readers themselves. "At the end of 2015, we decided to expand our company's presence in the Latin American market, and we began our studies," he recalls. "We chose Taggen because it has consolidated experience with technology and is renowned in the segment—two fundamental differentials. "

By including this commercial partnership in its portfolio, Taggen aims to strengthen its position as a provider of tools and equipment for systems integrators, offering technological know-how, consulting and business intelligence to its clients in different sectors. These include agribusiness, retail, logistics, consumer goods, transportation and defense, among others.

Alien Technology's equipment enables customers to improve productivity, process control, security and the tracking of assets, Oliveira notes. "With Alien products," says Mario Prado, Taggen's CTO, "it will be possible to create industrial, logistics and retail solutions, optimizing processes in any of these sectors. Alien readers allow part of the client software to be loaded onto the reader, bringing speed and minimizing the need for server infrastructure."

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