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EVRYTHNG, Avery Dennison RBIS Join Consumer QR Code Data With EPC RFID

The Active Digital Identities solution enables brands and retailers to create a GS1-standard label that they can use via RFID, and that consumers can access with their QR-code-scanning smartphones.
By Claire Swedberg
Jul 21, 2017

Internet of Things smart products platform company EVRYTHNG has teamed up with Avery Dennison Retail Branding and Information Solutions (RBIS) to provide a solution that makes it possible for consumers to engage with digital applications and access information about a product using a brand's or retailer's EPC UHF RFID tag or other GS1 identifier attached to that item. The system is called Active Digital Identities (ADI).

The solution enables brands and retailers to create an Active Digital Identity for each tagged product. That ADI resides on a cloud-based platform, to be shared or accessed according to a user's particular needs—for inventory tracking via RFID, as well as for providing content access to customers via a QR code.

The Active Digital Identities solution
The ADI is enabled by Avery Dennison RBIS's Janela solution, powered by EVRYTHNG's Smart Products Platform. Janela was launched last year to enable this kind of activity, explains Bill Toney, Avery Dennison's RFID market-development VP (see Avery Dennison Aims to Deliver Product Info Via RFID, Bar Codes).

The solution makes information and applications available to consumers who scan a QR code or datamatrix on an EPC UHF RFID tag compliant with GS1's RFID standard, and stores data about each transaction in the cloud. EVRYTHNG refers to the new tags as dual-trigger price tickets. Companies could make data about a product accessible on a single price tag, either by reading the tags with RFID readers (this is typically done by the store or brand employees), or by performing QR code scans in which consumers use a smartphone to access data. In this way, a single label can be used to manage inventory via the RFID tag, and consumer-facing content with the 2D bar code. The solution is expected to enable in-store applications such as self-checkout, as well as out-of-store uses for reordering products and access to product information.

The ADI provides a unique digital identity on the Web to manage data from and about a product, that consumers and businesses alike can use to access information, according to Niall Murphy, EVRYTHNG's co-founder and CEO. The ADI technology standardizes the GS1 ID number encoded on a tag and the matching serial number, so that each unique ID can automatically produce specific data from a cloud platform. The solution works with any GS1 ID, the firm repots. While EPC UHF RFID tags could be used, HF RFID or Near Field Communication (NFC) tags and bar codes could as well, as long as they use GS1 standards identifiers.

The data stored on the cloud and linked to that unique ID could then be accessed in preauthorized categories by brands, retailers, logistics providers and customers, and could include such descriptors as size, color or ingredients. Users could also potentially access sensor-based data or other status information, such as the temperature at which it was stored, its availability or its price, along with such actions as shipping, receiving or purchasing.

The Janela solution with EVRYTHNG's technology can also store and provide analytics for businesses, such as custom dashboards and data visualizations intended to offer companies a better understanding of the movement and status of their products. A company could attach a price tag to a product as it is manufactured, with a built-in EPC UHF RFID tag encoded with the same unique ID number as the one printed on the tag's front in the form of a 2D bar code. That product's identity and life history would then be stored on the cloud platform.

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