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The Internet of Clothes
A research project aims to link clothing to the Internet so items can be shared or donated automatically to charities when they are no longer being worn.
Aug 30, 2016—
Back in the 1930s, the typical American woman owned nine outfits. Today, she owns 64, and some of those garments are rarely, if ever, worn. Mark Brill, a senior lecturer in future media at Birmingham City University, in the United Kingdom, hopes to help people—men as well as women—use clothing more efficiently and consume less by tracking garment usage and linking it to the internet with radio frequency identification. "Your clothes should remind you that you aren't using them," he says.
The concept was sparked by an artistic project called Brad the Toaster by Italian designer Simone Rebaudengo, Brill says. "Brad was linked to other toasters via the internet. He could compare himself to how often other toasters were used, and if he wasn't being used enough, he put himself on eBay."
Brill hung an NFC reader in his closet and put NFC laundry tags, which are encased in plastic to protect them during washing, on some of his garments. He tags and enters via the web application any new clothes he buys and indicates how often he expects to wear them. Each time he puts on an item, he waves the tag near the reader. If he hasn't worn an item or has donned it far less frequently than he expected, the system sends an alert to his mobile phone.
The project is one of 12 that has been short-listed for a Network for Innovations in Culture and Creativity in Europe Award, which is organized by the European Centre for Creative Economy. Brill hopes to be among the four winners so he can use the modest prize money to purchase more hardware.
The long-term goal is to create a network of people sharing information about their clothing, and exchanging or donating items they don't wear very often. "If we can reduce wasteful consumption of clothing and encourage more ethical production and use of clothing," Brill says, "then ultimately, that's good for individuals and society as a whole."
(Photos: Mark Brill)
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