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New Identec Solutions tag combines RFID, GPS, satellite communications ••• Beaconinside launches second-gen beacon hardware and software ••• Thinfilm receives $350K through FlexTech Alliance to extend sensor platform ••• Global RFID market for retail to near $4 billion in 2019, Technavio finds ••• Schreiner LogiData unveils new NFC label for Android smartphones.
By Beth Bacheldor

Schreiner LogiData Unveils New NFC Label for Android Smartphones

Schreiner LogiData, Schreiner Group's business division and competence center for RFID, has announced that it has developed an NFC-Nameplate label designed to enable Android smartphone users to read or encode tags and automatically access defined websites. Companies can use the NFC-Nameplate label to ease product maintenance, run targeted e-marketing campaigns and compile inventories.

Near Field Communication (NFC) was originally designed for payment systems, Schreiner LogiData explains, but with the number of NFC-enabled smartphones increasing, other fields of application have emerged. The NFC-Nameplate combines the nameplate or service label with NFC technology and works with all substrates. Users can obtain additional information when reading the tag via their NFC smartphone. The label can work with mobile, NFC-enabled apps developed by consumer goods manufacturers or other companies. Schreiner LogiData does not develop the apps. The firm leverages a variety of NFC chips in the NFC-Nameplate and offers several options of the label with different memory capacities of up to 8 kilobytes.

As an example, Schreiner LogiData notes, maintenance and service personnel can use a customized app to read the tag via their smartphone. They can, for instance, access service parameters and store data locally on the chip, the company explains. This data can be combined to create a service history, thus making all related activities significantly more transparent. Stored Web links guide personnel directly to the product site, where they can find circuit diagrams, spare parts or service instructions. For e-marketing, the NFC-Nameplate can serve as a channel for direct customer contact. When reading the NFC-Nameplate, the company says, an end consumer can be automatically guided to the corresponding homepage, which displays current offers and information about product use, consumables, warranty services and so forth. There are also opportunities in the field of inventory compilation. With NFC, smartphones can be used to detect objects across companies and countries, and to store the collected data in a central database. At the same time, Schreiner LogiData reports, the "last read" date is written on the NFC tag.

A significant benefit of the NFC-Nameplate is the universal integration into the device, according to the company. The label is invisible from the outside, works on all substrates and can be read through plastic, wood and glass. This allows designers to focus on product design and decide on the tag's location later, Schreiner LogiData explains. Individual optical NFC scanning points inform end consumers where they can read the stored information. According to the company, the NFC-Nameplate can, for instance, be hidden on the inside of the housing.

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