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Harting's Roadshow Truck Takes RFID for Ride

As it visits hundreds of potential and existing customers across the U.S. and Canada, the 33-foot-long vehicle uses RFID technology to help viewers learn more about the company's products.
By Claire Swedberg

Signage in the truck instructs users to hold a product of interest near the reader antenna, which captures that item's ID number. A touchscreen then displays video, text and images related to that product. The visitor has the option of selecting that item to be placed in a digital shopping cart, and to then review other goods. Once finished, the user presses a prompt on the touchscreen and enters an e-mail address where the material can be sent. In that way, he or she can later look at the content in more detail.

According to Loyal, Harting opted to use the RFID solution to help visitors access data at the stations, not only to make the exhibits more interesting for them, and the collection of data more automatic, but also to showcase what the RFID products can do. One of the four RFID-enabled stations includes Harting's RFID products, and displays all of the company's tags, readers and antennas.

During the first few weeks on the road, Chatfield says, the truck stopped at 12 locations. Approximately 150 engineers visited the truck during these stops, about 100 of whom had their first in-person contact with Harting personnel and products.

Some of those customers, Loyal says, have been specifically interested in the RFID technology. Just how much interest they have in RFID, however, is difficult to gauge this early into the tour, he says, since they have not yet placed specific orders.

The original tour dates are being modified, Chatfield notes, as more requests for a visit from the truck come in from customers throughout the Northeast. Those requests are leading to a longer than intended visit to that region, and the remaining visits will be readjusted for scheduled stops.

"We hope the truck will help educate our customers and partners on our entire breadth and scope of solutions available today," Loyal states.

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