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By Beth Bacheldor

RFID-enabled Payment System to Encore at Squamish Valley Music Festival

RFID will again make an appearance at this year's Squamish Valley Music Festival (SVMF). The technology will enable attendees to more easily manage their time and money during the event, to be held on Aug. 7-9, in British Columbia. The music festival is offering such features as new ticket-payment plans, wearable tech for an onsite cashless-payment option, and the expansion of its interactive mobile app.

Intellitix, a provider of RFID access-control and cashless-payment solutions, is supplying RFID technology and support, according to a spokesperson for the event. Last year, the music festival used Intellitix's IntelliPay technology in conjunction with RFID wristbands provided by Precision Dynamics Corp. (see PDC Announces Two New RFID Wristbands, Partnership for Squamish Valley Music Festival). At this year's event, attendees will be able to use their RFID wristbands to securely pay for food, drinks and merchandise throughout the festival grounds, including in the campgrounds and at vendor sites. The app allows users to add credit to their wristbands.

IntelliPay, which can be integrated with access-control and social-media RFID technology, supports auto top-up (reload), family accounts, real-time reports and reconciliation, transferring of credit between accounts, automatic refunds, integrated smartphone apps, tipping and payment with multiple currencies. There will be more than 200 IntelliPay systems at the event, according to Intellitix. The company's access-control systems will be used at festival entrances, and Intellitix RFID-enabled check-in and photo stations throughout the grounds will enable guests to share their experiences on social media in real time, without requiring a smartphone.

The SVMF is working with Vancouver-based mobile event technology firm Eventbase, which has provided the official apps for other festivals, including Voodoo Experience and South by Southwest (see A Thousand Beacons Will Help SXSW Attendees Connect). The SVMF app is designed to help music fans explore the lineup and schedule shows, navigate festival grounds with the interactive map, and share their experiences via tight social-media integrations. The app will also feature a rich-media showcase and the festival's Spotify playlist, enabling audiences to discover new artists and keep track of their favorites.

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