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European Retailers Lead the Way

Companies in Europe have been the most aggressive in deploying radio frequency identification.
By Mark Roberti

Here are articles RFID Journal published this year about European retail RFID deployments:

Sandro Ferrone to Expand RFID Deployment
Already using Tageos passive UHF RFID tags to track its merchandise at its factory and primary distribution center, the Italian clothing company is preparing to deploy the technology at a second DC and its stores.

British Clothing Retailer Sees RFID as 'Enriching Experience'
Giulio is using privacy-protecting RFID technology from Friendly Technologies to determine which garments shoppers are interested in, and to prompt a touch screen to display information about those products.

Online Furniture Retailer Adds RFID to Its Brick-and-Mortar Showroom
Made.com is providing customers at its London showroom with tablets that they can use to read NFC tags to learn about each product, while giving the retailer access to data about shopper behavior and preferences.

Small Stores in Norway See Payback From RFID
The retailers are using a low-cost solution from Front Systems, consisting of passive UHF RFID labels, as well as inventory-management software, readers and printer-encoders.

Coccinelle Finds RFID Virtually Eliminates Out-of-Stocks for Store and Online Sales
The Dutch clothing retailer is attaching UHF RFID tags to garments, and is using handheld and point-of-sale readers to track which inventory is at stores and available for online sales.

Intersport Expects RFID to Boost Its Sales, Decrease Its Costs
After carrying out a one-store pilot of a combined EAS and RFID system from Cross Point and RFKeeper, the international athletic-goods retailer is installing the technology at other sites.

Heidi.com's New Store Uses NFC RFID to Enable Omnichannel Shopping
The Swiss clothing company has installed virtual shopping kiosks so customers can shop not only for garments at its flagship store, but also for those available via its website, as well as receive personalized services and promotions.

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