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Impinj Is on the Move

The pioneering RFID company plans to switch to a larger headquarters in 2015, and to continue work at its lab and Retail Experience Center to further develop its xArray "Always On" UHF RFID reader, Monza chips and new Item Intelligence software.
By Claire Swedberg

An important part of the testing has included the latest member of the tag family, the Monza R6 chip (see New Impinj Chip Promises Higher Sensitivity, Read Range and Flexibility). "The xArray development proceeded side by side with Monza R6 development," Pesavento explains, "and, in fact, was designed from the ground up with the xArray, to achieve the best performance when deployed together."

What's been found in the lab, Pesavento says, is that Monza R6 provides double the sensitivity range in comparison with previous Monza tags, and when read by the xArrays within the IDL's large space.

Creativesystems' Quickstart software application shows where specific merchandise is located on the REC's sales floor and in the back room.
The space was initially intended for lab work only, according to Larry Arnstein, the company's VP of business development, but Impinj saw an opportunity to share the results of its development with potential customers. So the front section is dedicated to demonstrating how Impinj's Item Intelligence technology works in the real world. For now, that area is dedicated to the shopping experience. To create the REC, Impinj collaborated with InMotion Software and Creativesystems, which provided software. The mock store is using Smartrac and Data2 tags, as well as snowboarding products provided by Mervin Manufacturing, which happens to have its own storefront in the same neighborhood. The REC staff also uses Hewlett-Packard tablets donated by Intel to display those applications.

Within the REC, a shoe display wall features a single Speedway Revolution reader and 32 antennas, with each antenna dedicated to a shelf for a single shoe. The shoe is tagged, and when it is removed from the shelf, the reader captures that change in read data, prompting the displaying of content regarding that tagged product on a large screen.

In another section of the mock store, Smartrac tags made with Monza R6 chips have been attached to a collection of snowboards on display. When a snowboard is removed from the display and placed in a rack under a large screen, another Speedway reader containing an Impinj Brickyard antenna installed in the rack captures the tag's ID number and launches video content specific to that product.

Inside the fitting room, an Impinj xPortal gateway reader can interrogate tags on products such as pants, jackets or other clothing that are brought in by a visitor, and then prompt the displaying of other items that would go well with those garments.

Within a cabinet under a counter, rings, bracelets and other items are on display. Impinj has attached a Data2 tag (made with Impinj chips) to each item, and a handheldTechnology Solutions Ltd. (TSL) reader can be used to capture all of the jewelry's tag ID numbers. The software then displays an alert if any items are missing.

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