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Aki Choklat Brings Authentication and Personalization to Luxury Bags
The shoes and accessories designer is selling handbags with a built-in NFC RFID tag that enables users not only to authenticate their bags, but also to create a travel diary—and track down a bag if it is ever stolen.
The application allows the bag owner to create a travel diary. As she visits a new location—Boston, for example—she could tap her phone against the bag's tag and the app would transmit that information to the FinnCode-hosted server, which identifies the bag's location based on the phone's GPS data. The user's personal diary within the app is updated to indicate that the bag's owner is now in Boston. Beginning later this summer, her friends on social-media sites—Facebook, for example—could also view this update, provided that the bag owner has entered her Facebook username and password in the app to prompt the posting of data directly to her page. She will also be able to share information with others, including parts of a travel diary she sets up for the bag.
In addition, customers will have access to other bag owners. The app enables owners to share information with each other, and to put the bag up for sale, for viewing by those other owners. In that case, she would use the app to indicate she was selling her bag, and a message would be sent to all the other owners who agreed to receive such notifications. The user can also transfer ownership to another person via the app.
"I think there will be more and more opportunities with this technology," Choklat states, as customers also begin brainstorming about what they could do with the app.
Choklat says he may opt to build NFC functionality into future products, such as footwear and other accessories. The luxury bags cost £463 ($791) or £942 ($1,610).
FinnCode is currently marketing the authentication app with NFC technology to other brand owners and retailers. "The value for companies is a quicker relationship with their customer," says Jari Salmela, one of FinnCode's cofounders. Thanks to the app, a brand owner or retailer would know who has its product, and would have direct access to that customer as needed. For example, Kristian Hyyppä, who operates a Finnish company that imports, services and resells Giulietti accordions, is employing FinnCode technology to offer authentication services, and to track the servicing of those instruments (see NFC RFID Technology Puts the Squeeze on Accordion Thieves, Counterfeiters). FinnCode is presently in discussions with several large potential customers, he says. The application platform is a modular version of the firm's previous software platform, enabling users to buy those pieces of the app that would be of most value to them—such as authentication, registration or other features.
According to Salmela, the NFC tag could also be read by merchants as they make a sale. This, he says, would provide in-store proof that a product was genuine, as well as register the customer before she leaves the store.
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