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Intersport Expects RFID to Boost Its Sales, Decrease Its Costs

After carrying out a one-store pilot of a combined EAS and RFID system from Cross Point and RFKeeper, the international athletic-goods retailer is installing the technology at other sites.
By Claire Swedberg
Feb 07, 2014

Intersport Jan Bols, an athletic equipment and clothing store located in Hoogeveen, the Netherlands, reports that it has boosted sales and decreased inventory-tracking costs via a radio frequency identification solution that tracks approximately 10,000 items storewide, from the back room to the point of sale (POS). Based on the results of a two-month pilot at that store, Intersport International Corp., based in Switzerland, is now deploying the technology at 10 additional Intersport locations throughout the Netherlands.

The solution was provided by retail loss prevention company Cross Point, with RFID technology from RFKeeper, using the RFID firm's Plug & Play RFID Solution. With the technology in place, Intersport JB can now conduct a full inventory count weekly, as well as ensure that all goods are stocked on storefront displays, thereby increasing sales.

Alexander Bols, Intersport Jan Bols' general manager, demonstrates an RFKeeper Stocktaking Reader.
The solution consists of Cross Point's electronic article surveillance (EAS) gates, as well as RFKeeper desktop and handheld readers, RFID software, and RFKeeper reusable EAS hard tags attached to each item that combine RFID with built-in acousto-magnetic EAS technology.

Intersport International Corp. operates more than 5,400 stores worldwide, in 42 countries. Thus, tracking inventory can be a complex task, says Alexander Bols, Intersport JB's general manager. Each store has a different product mix designed for that location's specific clientele, and there is little room for inventory inaccuracy. "Intersport stores rely on accurate stock replenishment to maximize profit," he states.

In seeking a solution, Intersport JB researched several RFID solutions, ultimately selecting the Cross Point system with RFKeeper technology because, Bols explains, the two providers "were able to demonstrate a working solution at our store." The Intersport JB store already had Cross Point EAS gates installed at its entranceway, and it sought a solution by which a single tag could be used to provide EAS security and RFID tracking. "We didn't want to compromise on theft prevention or spend money on replacing our gates," he says, referring to the Intersport JB store.

RFKeeper provided its EAS hard tag with a built-in EPC Gen 2 passive ultrahigh-frequency (UHF) RFID inlay (the T1006 Dual AM RFID Apparel Tag), as well as its RFID readers (the Stocktaking Reader SR4002, the POS Detacher Reader TD5002 and the Commissioning Reader AK6001). Intersport JB began testing the technology in November 2013, conducting weekly store counts of its inventory, comparing the results against the manual counts and inventory data in the retailer's existing management software.


Victor van Essen 2014-02-10 07:37:25 AM
Please visit us at EuroShop, where we will be giving live demonstrations of our RFID solution. If you like to get additional information, you are also welcome to send me an email victor.van.essen@crosspoint.nl We look forward to hearing from you.

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