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Leveraging RFID With NFC for Better ROI

All VideosLeveraging RFID With NFC for Better ROI

RFID and Near Field Communication (NFC) can go hand-in-hand, from pre-purchase inventory control to in-store authenticity, and on to post-purchase consumer recognition and engagement. Learn how to leverage your knowledge of and investments in RFID technologies, as well as how to extend your service capability via NFC for a better return on investment. What's more, find out how the technology can be used within your marketing organization to improve market position, and to aid branding efforts. Speaker: Steve McRae, CEO, Merchant360

Views:  876
Duration:  44:59
Published:  2012-4-09
Tags:  LIVE 2012 Precon Seminars, NFC

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