The digitization of retail is well underway, and RFID has played a key role in optimizing inventory, enabling omnichannel processes and improving the customer experience. One lesser-known benefit is that the technology improves shrink visibility. This is critical at a time when retailers are confronting rising theft and brand insecurity. In this session, Macy’s VP of asset protection operations and strategy will explain how the retail giant uses RFID linked to video to combat organized retail crime and protect its personnel, customers, products, profits and brand.
Speakers: Joe Coll, VP of Asset Protection Operations & Strategy, Macy’s
Mark Roberti, Founder and Editor, RFID Journal
Audio recording only. No slides were presented.