The IoT of Retail: Using RFID to Bring Down Organized Retail Crime

Published: February 9, 2022

The digitization of retail is well underway, and RFID has played a key role in optimizing inventory, enabling omnichannel processes and improving the customer experience. However, a lesser-known use case focused on shrink visibility has quickly gained momentum as retailers confront rising theft and brand insecurity. In this session, Macy’s VP of asset protection and strategy will explain how the retail giant used a sensor-fusion approach to combat organized retail crime (ORC) and protect its personnel, customers, products, profits and brand.
Joe Coll, VP of Asset Protection and Strategy, Macy’s
Ned McCauley, Director of Sales, IoT & Smart Sensors, Sensormatic Retail Solutions