Since its introduction to retail more than a decade ago, RFID has been used in a variety of ways, from pallets and cases in the fast-moving consumer goods supply chain to individual apparel items. In all uses to date, the technology has been misunderstood and underutilized as simply “a super bar code.” Only when companies begin recognizing and using RFID for what it truly is—a disruptive technology—will its full value be realized. In this session, Dr. Bill Hardgrave will discuss the emergence and misapplication of RFID, and explore how it should be properly viewed and deployed.
Speaker: Dr. Bill Hardgrave, Dean and Wells Fargo Professor, College of Business, Auburn University