Retail RFID: The View from Outer Space

Published: February 9, 2022

RFID’s proliferation into new merchandise categories and new retail formats is quickly putting it onto the agenda of many more executives. In apparel and footwear, where RFID took root quickest, it has already shaped the fortunes of brands and retailers that embraced it (or ignored it). Marshall Kay is the founder of RFID Sherpas, a retail-focused management-consulting practice. In 2020, he coined the term “RFIQ.” Kay writes for Forbes as a Retail Contributor, and as an industry insider he has chronicled the evolution of retail RFID for nearly 20 years. In this session, Kay will outline what the past 10 years can teach us about the next five.
Speaker: Marshall Kay, Founder, RFID Sherpas