Sonae Uses RFID to Improve Sales Floor Availability

By Doug

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Sonae, based in Portugal, is primarily a retail company, operating a number of brands in the specialized retail market, including the electronics, sports and fashion sectors. The firm also operates hypermarkets, supermarkets and shopping centers, and has a presence in more than 60 countries worldwide. Sonae is using RFID in some of its retail operations to reduce out-of-stocks and improve sales. Learn how the sales floor replenishment process has been improved, and how the firm plans to use item-level RFID inventory management to support its future omnichannel supply chain initiatives.

Marco Cunha, Supply Chain Director, Sonae