Laying the Foundation For an Omnichannel Strategy With RFID

By Doug

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Using the analogy of building a house, Dr. Bill Hardgrave discusses the key components of omnichannel retail and how each component is integral to having a successful and sustainable initiative. Critical to any house is a proper foundation—in this case, the foundation of omnichannel retail is high inventory accuracy, enabled by RFID. The presenter explores key metrics for each omnichannel component, provides insights into how to evaluate an omnichannel initiative’s success, and outlines pitfalls to ensure that an omnichannel house is built on solid ground.

Speaker: Dr. Bill Hardgrave, Dean, Harbert College of Business, Auburn University